Resume

Senior Director of eCommerce with 20+ years across marketplace, B2B, and DTC eCommerce.

My experience spans team leadership, P&L responsibility, forecasting, product data, marketplace execution, reporting, and the systems that support the work.

Executive Summary

eCommerce leadership with hands-on systems judgment.

Over more than 20 years in eCommerce, I have worked across marketplace, B2B, and direct-to-consumer channels in roles that connect business priorities to daily execution.

The work has included team leadership, sales and budget forecasting, inventory analysis, product data governance, executive reporting, marketplace operations, and practical technology implementation.

Leadership

Senior Director of eCommerce

Cross-functional team leadership

P&L responsibility

Forecasting and budget visibility

Team priorities and operating cadence

Executive communication

eCommerce Experience

Marketplace, B2B, and DTC eCommerce

Channel planning

Product data governance

Inventory and assortment analysis

Distribution and operations awareness

Digital growth programs

Technology and Systems

Tools connected to the work they support.

eCommerce platforms

Shopify - DTC eCommerce and storefront operations

Magento - eCommerce storefront systems

Marketplace platforms - Marketplace channel operations

DTC websites - Direct-to-consumer storefront operations

Business systems and product data

NetSuite - ERP, inventory, order, and operational data

Salsify - Product information management and channel readiness

Salesforce - CRM and customer or business process data

Marketplace integrations - Connecting channel data and workflows

Analytics and marketing

Power BI - Executive reporting and KPI review

Google Analytics - Website and customer behavior analysis

Google Ads - Digital marketing performance

Personal build stack

Next.js + TypeScript - Personal website and digital product development

React + Tailwind - Interface development for personal builds

MDX - Structured Lab and article content

Static export + Cloudflare Pages - Deployable public-site architecture

Business Intelligence

Business intelligence

eCommerce reporting

KPI design

Forecast visibility

Decision support

Operational review views

Executive Reporting

Executive reporting

Board-level reporting exposure

Sales and budget review

Marketplace performance readouts

Inventory and assortment visibility

Clear follow-up and ownership

Marketplace Experience

Wayfair

Amazon

Walmart

Target

Beyond / Overstock

Lamps Plus

Ashley

Kohl's

Home Depot

Pier 1

Houzz

Spreetail

eBay

Shopify and DTC websites

Selected Accomplishments

Verified results from prior roles.

These accomplishments are historical and do not describe current-employer performance.

$85M+ marketplace portfolio experience

150% first-year revenue growth in a prior Director role

120% first-year marketplace growth in a prior role

Built an eCommerce website generating more than $1M within 14 months

Led a 60,000-square-foot distribution center with full P&L responsibility

Implemented eCommerce, product-data, reporting, and marketplace systems across multiple roles

Selected Work

Related case studies.

A closer look at how I approach reporting, eCommerce systems, and product ideas.

eCommerce Intelligence & Decision Systems

A case study on eCommerce intelligence and executive reporting as decision tools for clearer reviews and better next steps.

View case study

BHB Commerce

An independent venture concept for practical eCommerce strategy, systems, analytics, and implementation.

View case study

BrightLimits

A mobile product idea showing consumer product thinking and family-focused UX.

View case study