Building practical business intelligence, automation, and digital products for commerce teams.

My work spans marketplace priorities, product data, reporting, forecasting, and the systems teams use to make decisions.

I lead eCommerce teams and build practical systems that make complex work clearer, faster, and easier to act on.

20+ years in digital commerce

$85M+ marketplace portfolio experience

Marketplace, B2B, and DTC leadership

Team leadership and P&L accountability

Lead commerce work

I lead marketplace, B2B, and DTC work across channel priorities, forecasting, product data, inventory signals, and team execution.

Reporting views, workflows, automation, and product concepts can reduce repetitive work, clarify handoffs, and make follow-through easier.

I care about the space between a good idea and the follow-through: decisions, ownership, visibility, and the next useful step.

Selected Work

Helping leaders understand what changed, why it changed, and what to do next.

A private study in using automation to reduce repetitive work while keeping people responsible for decisions.

An independent venture focused on practical eCommerce strategy, systems, analytics, and implementation.

A mobile product idea focused on helping families create clearer screen-time routines.

How I Think

Start with the business problem.

Build close to the people doing the work.

Use technology to make work easier to run.

Latest Note

6 min read

Why useful reporting begins with the decision a team needs to make, not the data already available.

I'm always open to a thoughtful conversation about eCommerce, business intelligence, automation, and building better ways to work.